Domagoj Boljar – Changing perspectives – one step at a time

Domagoj is a footwear business expert with a green heart. His father has been in the footwear business his entire life and he passed that love on Domagoj and his brother. He has been in the industry for more than 10 years, and he helped manufacture sneakers for some of the most famous high-end brands in the world. Domagoj showed his knowledge and quality in business but did not show respect to nature. As he had a rare opportunity to see things behind the scenes of the industry which most people don’t see, his brother helped him to realize the detrimental damage footwear has on nature. For years we have been asking myself is there another way and? Is there a place in the industry for rebels against the conservative footwear production norms and materials?
With the help of Domagoj’s brother Hrvoje Boljar, Domagoj paved a new way. They decided to change the setting, the industry, and themselves.